58% of adults do not hold a pure protection product even though many could benefit from them.

The new product is targeted at the 54% of UK adults with no life insurance in place.

iPipeline launched Advanced Underwriting to all advisers via its SolutionBuilder platform in September.

The average payout ranges from £76,200 to £152,400, meaning a potential shortfall of up to £150,000 when compared to the average mortgage.

Laura will be responsible for driving enhancements in both operations and customer journeys.

Karen has worked in the Lloyd’s and London markets for over 30 years with specific expertise in regulation, corporate governance and change management.

The digital-first service addresses rising dormancy, compliance expectations and operational cost pressures across the financial sector.

Cost is the biggest barrier, with over a quarter of respondents believing life insurance is too expensive.