"The GI Collective events will bring together a wide range of experience and viewpoints, all in the name of providing the best support to advisers and helping them do more GI business."
- Nasar Hussain - Paymentshield
Three home insurance providers to the UK intermediary market: Paymentshield, LV= General Insurance (LV= GI) for Intermediaries and Ceta, have joined forces to launch the ‘GI Collective’ initiative, aiming to encourage more advisers to unlock the opportunities that general insurance (GI) presents.
As part of the initiative, the collective will launch a series of events designed to provide practical advice to advisers to help them meet their clients’ insurance needs and grow their GI business.
Each member of the collective will take it in turns to promote and run an event while being supported by the other providers, who will be delivering workshops throughout the morning.
The first event will be run by LV= GI and will take place in Bristol on 25th June, with Paymentshield hosting an event in Manchester on 16th September and a further event in Edinburgh scheduled for November.
The events will cover key areas and challenges of the GI sales process, including how and when to position GI in the mortgage conversation, how to position themselves against aggregator sites, addressing questions and concerns from clients, approaches for selling optional extras, and how to leverage the strength of the brands to build trust and deliver value to their clients.
The collective says this comes at a pivotal moment in the advice landscape, when firms are actively seeking new ways to engage clients by delivering holistic financial advice.
Paymentshield’s latest annual adviser survey identified a strong appetite among advisers to sell GI, with 83% of respondents affirming their expectations to grow their GI volumes this year. The same survey also found that almost two in five advisers observed growth in consumer demand for GI advice in the last year, reflecting recognition of the market's potential for revenue.
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"This unique partnership brings together the collective expertise, insights, and resources of the industry’s most trusted names to empower advisers with the knowledge and confidence to have meaningful home insurance conversations with their clients," Scott McLoughlin, head of intermediaries at Allianz, which owns LV=GI, said. "We’re really excited to be kicking things off by running the first event."
Mark Chappell, head of intermediary at Ceta, added: "We know that advisers want to grow their GI business because they recognise a discussion about insurance is important for their clients, but can struggle to integrate it into the mortgage process. These events will give advisers a firm footing to help move forward, and we’re looking forward to meeting as many advisers as possible before the final session in November."
Nasar Hussain, associate director for intermediated household at Paymentshield, commented: "The GI Collective events will bring together a wide range of experience and viewpoints, all in the name of providing the best support to advisers and helping them do more GI business. We’re confident advisers will leave with renewed confidence and energy in the GI process."
