The new partnership will see Swiss Re’s Promise XP deployed across VitalityLife’s term life and whole of life business.

LV= paid out 95% of claims across life insurance, critical illness and income protection in 2025.

VitalityLife paid £105m in life cover, £42m in serious illness cover, and £1.8m in income protection.

Only 17% of men are aware of prostate cancer symptoms, Aviva finds.

Shepherds Friendly accepted 97% of income protection claims in 2025.

The insurer paid £127 million in life insurance claims and £92 million in critical illness claims in 2025.

Consumer trust in PMI sits at around 58.5%, while claims satisfaction has risen to 66.08%, according to the Spring 2026 Trust in PMI Index.

L&G paid out an average of £2.7 million per day in retail protection claims and a total of £396 million in group protection claims. 

Clare Dodd, general manager at Empathy, looks at how consumer expectations around bereavement support are shifting to value customer experience, especially among younger generations.

Cirencester Friendly has found that claims for musculoskeletal conditions, such as back and neck pain, rose to 44% in 2025.