"We want customers to use our health & wellbeing benefits to help them lead happier, healthy lives."
- Natalie Summerson, Sales & Marketing Director at British Friendly
British Friendly’s new health & wellbeing app, Symbio, has been tailored to meet the needs of its customers. Policyholders and their immediate family (spouse, partner, or children) now have access to unlimited digital GP appointments, six physiotherapy sessions, six mental health support sessions, two second medical opinions, and an annual health check at a discounted rate.
Furthermore, Symbio provides a clinically validated wellbeing assessment tool, mood tracker, learning resources on financial resilience, mindfulness, and nutrition, and a comprehensive library of expert-created content designed to meet members' health & wellbeing needs.
“We want customers to use our health & wellbeing benefits to help them lead happier, healthy lives. We know these services make a vital difference, and advisers are paying increasing attention to the whole package we offer, to deliver the best value to their customers. We’ll be kicking off the launch with a marketing campaign to encourage our customers to engage with the app,” explained Natalie Summerson, Sales & Marketing Director at British Friendly.
She said: “Being there for customers when they need help is our priority, be that through claims or using our added value services.”
Sanjay Chada, Strategic Partnership Director at HealthHero, added: “We’re proud to have launched the new version of our Symbio app in partnership with British Friendly, designed to give their customers access to a range of clinical and digital wellbeing services. These benefits will give their customers comprehensive help and expert-guided information at a time when it can be difficult for many to access public healthcare services.”
Responding to the launch, Paul Roberts, Proposition & Distribution Director at CIExpert, said it’s “extremely encouraging to see British Friendly make its new range services more accessible with this app, supported by an awareness campaign to encourage greater engagement. Added-value benefits continue to evolve to meet the ever-changing needs of those who can access them, so should the awareness & promotion of these services.”
