Yorkshire Building Society partners with Uinsure to improve product transparency

Yorkshire Building Society has announced its latest partnership with Uinsure to improve accessibility, affordability, and transparency of Home Insurance products.

Related topics:  Uinsure,  home insurance
Tabitha Lambie | Editor, Protection Reporter
9th January 2025
Person holding a mobile phones
"At the core of this mission is our innovative technology, which sets us apart and empowers us to deliver on this commitment."
- Lauren Bagley, Chief Distribution Officer at Uinsure

This partnership enables Yorkshire Building Society to offer customers easier access to insurance products by leveraging Uinsure’s technology capabilities. Customers will now receive tailored insurance quotes with price acting as the only variable between options.

The mutual believes this will simplify comparisons and make it “easy for customers to see which policy is the best value.” It has also made the decision to waive all commission fees to demonstrate its commitment to long-term value.

“I’m pleased to launch this new service to our customers. Finding partners that hold values aligned with our purpose was essential. We’re confident we’ve found this in Uinsure and I’m excited to see how they can help our existing and future customers with their protection needs going forward,” said Chris Irwin, Director of Savings at Yorkshire Building Society.

He explained: “It’s important for our customers to be able to access the right products at an affordable price. We believe that passing commission back to customers, reducing their premiums, continues to demonstrate our commitment to member value and we hope this new service will enable customers to enjoy life knowing we have options available to give them the protection they need.”

Lauren Bagley, Chief Distribution Officer at Uinsure, added: “Our mission is to make insurance more accessible by offering a seamless user-friendly purchasing experience for our partners’ customers. At the core of this mission is our innovative technology, which sets us apart and empowers us to deliver on this commitment.

“Our collaboration with Yorkshire Building Society reflects the trust that major brands place in our technology and service. Their dedication to delivering excellent customer outcomes aligns perfectly with our values, creating a natural synergy between our teams.”

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