Around one million protection customers are expected to receive the new emails during 2026.
The rollout has already started for income protection customers, with a second phase due to begin in early June. Remaining product lines are expected to follow later in 2026.
The emails will be sent each year on the anniversary of a customer’s protection plan.
Royal London said the communications will signpost customers to the My Royal London portal, where they can manage their plans online, and highlight its Helping Hand support service.
The emails will also answer common questions about protection products and include a call to action encouraging customers to contact their adviser for tailored support.
For advisers, Royal London said the refreshed emails are intended to create more opportunities to reconnect with clients and support long term financial resilience.
Fi Wynn, head of protection proposition at Royal London, said:
"Our refreshed anniversary emails mark a new chapter in how we support protection customers, offering clear guidance and meaningful help for both advisers and their clients. We want every interaction to add value and help customers feel confident about their financial wellbeing.
"Annual communications also align with the FCA’s Pure Protection Market Study, creating an important engagement point to help ensure policies continue to meet customers’ needs and support efforts to close the protection gap."
Roy McLoughlin, board member at Protection Distribution Group, added:
"This is a strong move from Royal London. Regular, well-designed touchpoints like this are exactly what’s needed to keep protection front of mind and ensure customers stay engaged with their plans. What stands out is the signposting back to the client’s adviser and the clarity and focus on real value. It’s a great example of supporting advisers in delivering better ongoing outcomes. Equally, initiatives like this help raise standards across the market and we fully support the direction Royal London is taking here."
