"Business Protection Research is our first platform, designed to remove the barriers that have traditionally prevented many advisers from confidently discussing business protection with business owners."
- Martin Byrne - Protection Research
Technology company Protection Research has announced that it is set to launch its first product, Business Protection Research, the UK's first research platform built exclusively for business protection advice.
The product, which will be available to advisers from Monday, 3rd August, is designed for financial, protection, and insurance advisers, as well as mortgage brokers who work with business owners, and is designed to help advisers research and recommend business protection solutions.
Protection Research says that Consumer Duty has increased the need for advisers to demonstrate not only what they recommended, but why those recommendations represent good customer outcomes, and that many advisers avoid discussing business protection due to a lack of confidence in an area that can appear highly technical.
Developed by Martin Byrne, together with Sam Needham, the platform aims to combine insurer-supplied product intelligence with specialist research logic, producing a 4-5 page research report that begins with a graphical summary. This is designed to make recommendations easy to explain to clients while supporting communications that are fair and not misleading.
As a result, the product aims to increase adviser confidence in business protection, as well as improve efficiency and help to deliver better outcomes for business owners.
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"We founded Protection Research because we believed advisers deserved specialist research technology built specifically for complex areas of protection advice," Martin Byrne, co-founder of Protection Research, said.
"Business Protection Research is our first platform, designed to remove the barriers that have traditionally prevented many advisers from confidently discussing business protection with business owners.
"By combining insurer-supplied product intelligence with transparent research methodology and explainable recommendations, we've created a platform that gives advisers the confidence to research business protection cases, evidence every recommendation and meet the increasing expectations of Consumer Duty."
