AXA UK & Ireland announce new general counsel appointment

Caroline Riddy has returned to AXA UK & Ireland (AXA UK&I) as general counsel, starting her new role on 7th April.

Related topics:  AXA UK & Ireland,  New Hire
Lucy Whalen | Editorial Assistant, Protection Reporter
2nd April 2026
Caroline Riddy AXA UK & Ireland

AXA UK & Ireland (AXA UK&I) has appointed Caroline Riddy as general counsel, replacing Emily Coupland, who left in December after 24 years working across AXA’s various UK entities.

This follows the recent news that AXA UK&I is creating a new general insurance business, unifying its UK commercial and retail business units under a single leadership structure.

Caroline will join AXA UK & Ireland on 7th April, bringing with her over 20 years of legal and company secretariat experience in financial services. She most recently worked at Lloyds Banking Group as company secretary for the insurance, pensions & investments division, overseeing governance for more than 70 legal entities.

This marks a return to AXA UK&I for Caroline, as she previously spent 12 years in company secretary and counsel roles with the insurer between 2012 and 2024.

Henri de la Serve, chief financial officer, AXA UK&I, said: "I am very pleased to welcome Caroline back to AXA UK & Ireland. With her deep understanding of our business and strategic priorities and her ability to lead strong teams and build great relationships across the business, I’m confident she will hit the ground running and quickly make a positive impact.

"I would also like to thank Emily for 24 incredible years at AXA and wish her all the best for the future."

Caroline said: "I’m thrilled to be rejoining AXA UK & Ireland, a business I care about deeply. The legal and secretariat function is full of talented individuals, and I’m very much looking forward to working with them and reconnecting with colleagues across the organisation to deliver for our customers." 

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