"The UK market is entering a new phase, shaped by Targeted Support and a growing expectation that advice can be delivered at scale."
- Mark Glover - Ortec Finance
Aviva has announced Ortec Finance as its technology partner, with the aim of offering digital guidance and financial advice to more Aviva customers.
The partnership will see Aviva use Ortec Finance’s OPAL platform, supported by technology and implementation partner Yellowtail Conclusion’s CORD integration and orchestration platform, to create an integrated, end-to-end digital guidance and advice solution, supported by human advisers.
Aviva says that this marks a step in its commitment to closing the advice gap and helping to improve the financial wellbeing and retirement outcomes of more UK adults, with Ortec Finance’s OPAL allowing Aviva’s planners to scale their financial advice offering and make advice more accessible for Aviva’s customers.
Through embedding advanced modelling into the advice journey, Aviva also aims to support more informed financial decision-making, especially at critical moments such as retirement.
The partnership follows the UK's Targeted Support regime, which went live on 6th April 2026, allowing authorised firms to offer suggestions to groups of consumers who share common characteristics and financial needs, rather than assessing every individual case. The aim is to reach the millions of people who currently fall outside traditional advice and help them make better-informed decisions about their pensions and investments.
"The UK market is entering a new phase, shaped by Targeted Support and a growing expectation that advice can be delivered at scale," Mark Glover, head of wealth management UK & Ireland at Ortec Finance, said.
"Aviva is taking a leading role in that transition. We are proud to provide an end-to-end solution that enables advice to remain consistent, transparent and evidence-based as it reaches a much broader population."
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Riaan de Bruyn, director of consumer wealth at Aviva, added: "Closing the advice gap is one of the most important challenges our industry faces, and as the largest pension provider in the UK, it is imperative that Aviva helps our customers achieve the financial and retirement outcomes they deserve.
"At Aviva, we’re clear that personalised guidance is critical to drive engagement at scale, and the Targeted Support regime will further enable us to address the advice gap with clear suggestions for customers to engage with their pensions and take their next steps with confidence.
"But we believe that financial advice remains the gold standard for more complex needs and that advisers play a vital role in giving our customers the confidence to make these important life decisions.
"Our partnership with Ortec Finance reflects our ambition to serve this customer need across the guidance and advice continuum. Their expertise in financial modelling and planning technology will allow us to deliver robust and valuable support and advice at scale."
Tessa Kuijl, managing director global wealth solutions at Ortec Finance, commented: "This partnership reflects the kind of long-term commitment we are making in the UK market. By combining Aviva’s advice expertise with our institutional-grade modelling, we are enabling a new standard of financial planning, one that extends high-quality advice beyond traditional segments without diluting its rigour or suitability."
